DR. DAVIDSON LÜTKENHAUS · AUTHOR

Books

EDIÇÃO EM PORTUGUÊS

Além da Transformação

O Novo ROI: Retorno sobre a Inovação™

ENGLISH EDITION

Beyond Transformation

The New ROI: Return on Innovation™

THE IDEA BEHIND THE BOOK

Every company talks about transformation. Almost none of them can prove it created value at scale.

For most companies, the problem is not ambition. It is the system underneath it. Organizations are built to reward continuity, not reinvention.

 Dr. Davidson Lütkenhaus calls the answer The New ROI: Return on Innovation™: the organizational capability to turn a good idea into growth that compounds. He exposes the mechanisms that quietly kill promising ideas and shows leaders where to intervene.

This book offers proprietary frameworks to be applied as a practical way of seeing why transformation stalls, where value leaks out and what leaders can do about it. It closes with the Return on Innovation Scorecard™, a practical exercise that helps leadership teams assess where their organization stands, identify where value is being lost and pinpoint the barriers that need to change.

Testimonials

Perspectives on the ideas behind

Beyond Transformation.

 
Transformation. Sustainability. Innovation. This book stands out because it brings clarity to the buzzword pile. Dr. Lütkenhaus looks for the underlying mechanism and calls it architecture. The result is a vocabulary sharp enough to ask better questions and close the gap between talking about change and actually catalyzing it
Joel Makower
Chairman and Co-Founder of Trellis Group
In a world where transformation has become almost a corporate reflex, Dr. Lütkenhaus exposes how the very systems organizations build to protect the business can gradually become the systems that constrain innovation. Beyond Transformation offers a compelling way to rethink the organizational conditions required to make innovation endure
Salvatore Cantale
Professor of Finance, IMD and Director of the IMD Global Board Center
Além da Transformação chega no momento certo para fazer as perguntas que importam. O livro expõe a distância entre falar sobre transformação e fazê-la acontecer de fato. Uma provocação para líderes que querem separar o joio do trigo e transformar a inovação em valor sustentável
Naiara Bertão
Jornalista especializada em Sustentabilidade, Clima, Negócios e Finanças

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