Where organizations move from innovation, transformation and sustainability strategies to business growth and lasting value.























We provide strategic advice to companies navigating innovation, transformation, sustainability and growth challenges — from consulting on corporate strategy to serving as a board member or advisor, enabling executive decision-making. We bring an external perspective and a business-focused approach to challenges.
We advise and mentor executives, innovation and sustainability leaders, founders and entrepreneurs who want to strengthen their strategic thinking, navigate complex innovation decisions and turn ideas into action. Engagements can be tailored to individual leaders, leadership teams, SMEs, startups and scaleups.
We design corporate training and hands-on workshops to build capability in innovation, transformation and sustainable value creation. Sessions can be tailored to leadership teams, functions or organizations, combining practical tools, proprietary frameworks, real-world experience and facilitated problem-solving.
BOOKS
For most companies, the problem is not ambition. It is the system underneath it. Organizations are built to reward continuity, not reinvention.
Dr. Davidson Lütkenhaus calls the answer The New ROI: Return on Innovation™: the organizational capability to turn a good idea into growth that compounds. He exposes the mechanisms that quietly kill promising ideas and shows leaders where to intervene.
This book offers proprietary frameworks to be applied as a practical way of seeing why transformation stalls, where value leaks out and what leaders can do about it. It closes with the Return on Innovation Scorecard™, a practical exercise that helps leadership teams assess where their organization stands, identify where value is being lost and pinpoint the barriers that need to change.

Versions available in Portuguese and English




EnvironUp helps organizations navigate innovation, transformation and sustainability to create meaningful business value. We combine strategic thinking, practical experience and a global perspective to help leaders turn complex challenges into opportunities for growth and impact.
Innovation strategy, innovation systems, innovation portfolios, innovation-to-growth, sustainable innovation, product and business model innovation, AI efficiency.
Transformation strategy, organizational architecture, operating models, leadership, organizational resistance, AI and transformation, and cross-functional coherence.
Sustainability strategy, ESG integration, circularity, sustainable innovation, climate change, packaging, AI for sustainability, and sustainability as business driver.
Growth strategy, value creation, innovation economics, portfolio choices, trade-off analysis, turning innovation and sustainability into measurable business outcomes.
Discover the experiences of those who have worked with us.
With 25+ years of international experience across innovation, transformation and sustainability, Dr. Lütkenhaus has held senior leadership roles at global companies including Diageo, L’Oréal, Dow and P&G. He brings strategic insight, practical experience and a global perspective to help organizations navigate complex challenges and create lasting business value.
25+ years working across five continents and leading innovation, transformation and sustainability agendas in global companies.
Built over $1 billion in innovation pipelines, led 200+ talents, and managed multimillion-dollar portfolios across multiple categories and markets.
PhD in Chemical Engineering, MBA and executive education at Harvard, MIT and Cambridge, combined with senior executive experience.
Stay Informed with the Latest Trends in Sustainability and Innovation.
“Over the past decades, many corporations have long performed some form of corporate social responsibility (CSR) which is defined by …”

There’s no question that sustainable development can only be achieved when different sectors truly invest in a shared blueprint for …”
“More and more, consumers have strong sustainability expectations from the products and services they acquire …”
Ready to turn innovation into business growth and make transformation deliver real value? Let’s explore how innovation, transformation and sustainability can unlock new opportunities and create lasting business impact
Fill out the form and we will get in touch with you as soon as possible, or if you prefer, click the button below to contact us via WhatsApp.
Fill out the form and we will get in touch with you as soon as possible, or if you prefer, click the button below to contact us via WhatsApp.

EnvironUp helps organizations navigate innovation, transformation and sustainability to create meaningful business value.
2026 ©EnvironUp. All rights reserved.