Where organizations move from innovation, transformation and sustainability strategies to business growth and lasting value.






















Strategic advisory for sustainable innovation, empowering your business to lead in a greener future.
We provide strategic advice to companies navigating complex innovation, transformation, sustainability and growth challenges — from consulting on corporate strategy and innovation portfolios to serving as a board member or advisor, enabling better executive decision-making. We bring an external perspective, practical experience and a business-focused approach to complex challenges.
We advise and mentor executives, innovation and sustainability leaders, founders and entrepreneurs who want to strengthen their strategic thinking, navigate complex innovation decisions and turn ideas into action. Engagements can be tailored to individual leaders, leadership teams, SMEs, startups and scaleups.
We design corporate training and hands-on workshops to build capability in innovation, transformation and sustainable value creation. Sessions can be tailored to leadership teams, functions or organizations, combining practical tools, proprietary frameworks, real-world experience and facilitated problem-solving.




At EnvironUp, our mission is to lead businesses towards a sustainable and innovative future. Our team of experts combines deep industry knowledge with a passion for creating positive change. Together, we help organizations navigate the complexities of today’s market while staying true to their core values.
Strategic advisory for sustainable innovation, empowering your business to lead in a greener future.
Innovation strategy, innovation systems, innovation portfolios, innovation-to-growth, sustainable innovation, product and business model innovation, AI efficiency, open innovation, and corporate-startup collaboration
Transformation strategy, organizational architecture, operating models, leadership, organizational resistance, AI and transformation, and cross-functional coherence.
Sustainability strategy, ESG integration, circularity, sustainable innovation, climate change, resource challenges, packaging, AI for sustainability, sustainability claims, and sustainability as business driver.
Growth strategy, value creation, innovation economics, portfolio choices, trade-off analysis, turning innovation and sustainability into measurable business outcomes.
Discover the experiences of those who have worked with us.
With 25+ years of international experience across innovation, transformation and sustainability, Dr. Lütkenhaus has held senior leadership roles at global companies including Diageo, L’Oréal, Dow and P&G. He brings strategic insight, practical experience and a global perspective to help organizations navigate complex challenges and create lasting business value.
25+ years working across five continents and leading innovation, transformation and sustainability agendas in global companies.
Built over $1 billion in innovation pipelines, led 200+ talents, and managed multimillion-dollar portfolios across multiple categories and markets.
PhD in Chemical Engineering, MBA and executive education at Harvard, MIT and Cambridge, combined with senior executive experience.
Stay Informed with the Latest Trends in Sustainability and Innovation.
“Over the past decades, many corporations have long performed some form of corporate social responsibility (CSR) which is defined by …”

There’s no question that sustainable development can only be achieved when different sectors truly invest in a shared blueprint for …”
“More and more, consumers have strong sustainability expectations from the products and services they acquire …”
Ready to lead your industry with innovative, eco-friendly practices? Let’s create a tailored strategy that drives results while making a positive impact on the planet.
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Fill out the form and we will get in touch with you as soon as possible, or if you prefer, click the button below to contact us via WhatsApp.